#Copywriting

THE ARRAY BLOG

15 Reasons Why Website Content Is So Important

Carrie Brisson, Digital Content Strategist
Your website is more than just for looks. Sure, the cliche is that “a picture is worth a thousand words”, but that doesn’t mean that your written content has no value. In fact, the content—or copy—for your website has a pretty heavy workload. It is responsible for: Defining the information architecture and navigation informing the visual design and layout Calling potential clients to action Driving desired traffic, conversions, and leads Boosting search engine rankings  That’s a lot to accomplish! Successful copywriting is thoughtfully crafted and heavily considered, and it is an integral component in any digital marketing strategy. Looking for other ways to optimize your website for search engines? Check out these five SEO tips for business owners, or talk to us about our SEO/SEM services! Your website users are unconsciously forming a distinct impression of your business, even if they’re just skimming the content. So what is your website copy saying about your business?  Tone of voice - Readers are getting a distinct sense of your company from the tone, and judging whether they want to work with you. There’s a ton that your brand voice
15 Reasons Why Website Content Is So Important
MAR 22 / 2017

Website Redesign & Copywriting for Westmark Construction

Kristina Crowson, President
Westmark Construction is a well-established residential and construction firm here in Nanaimo. They had recently gotten a new website, but they were looking for something to have a larger impact on their clientele and SEO rankings. As well, they wanted to more accurately highlight their vast industry experience. Over the course of a few months - while involving nearly every member of our team! - we worked restructuring their information architecture and a complete visual redesign by our design team.  This also called for a ground-up rewrite of their website copy, which was done in-house by our digital content coordinator and focused on incorporating relevant, targeted keywords.  After design and content had been finalized, the project moved on to our technical team, who developed the website on Wordpress. They focused on ensuring the most relevant content was front-and-center and flowed smoothly when responding to different screen sizes.  Check it out at westmarkconstruction.ca!
Website Redesign & Copywriting for Westmark Construction
NOV 5 / 2015

Branding, Website & More for Family Freedom Plan!

Carrie Brisson. Digital Content Coordinator
Family Freedom Plan was such a fun project to work on! Kyle Nekrash and Megan McEwen-Nekrash approached us to help develop an identity for their new life venture.  Of course, we love helping all of our clients, but being able to help them build their brand and online identity from the ground up is very rewarding. We started the process with brand development, and once that had been solidified, we moved on to designing custom business cards, an email template, and social media graphics. After creating their various collateral, it was time for the process of writing the copy for their website in tandem with design. Then finally, once we had all of the written copy and design complete, we were ready to develop the website on Wordpress.  Before we all knew it, it was launch time! Check out http://www.familyfreedomplan.com/ to see the website in action.  Services provided:  brand development custom business cards new website design & development email template website copywriting social media graphics
Branding, Website & More for Family Freedom Plan!
OCT 15 / 2015