Contact Us
Say Hello

CONTACT US!

I am looking for:
Web
Creative
Budget Range
410 - 256 Wallace St 
Nanaimo, BC  V9R 5B3        

Anti-Spam Code:
Send

SAY HI!

I want to talk to:
Select Staff Member
410 - 256 Wallace St 
Nanaimo, BC  V9R 5B3        

Anti-Spam Code:
Send
#Digital Marketing

THE ARRAY BLOG

INNOVATIVE TOURISM CAMPAIGN SCORES GOLD IN INTERNATIONAL MARKETING AWARDS

FOR IMMEDIATE RELEASE: APRIL 5, 2017 UPDATE: Since this article was posted, Array has also won four Hermes Creative Awards! Check it out! The “Meet You Here” campaign has already been acclaimed for repositioning Nanaimo as a destination for ecotourists and nature lovers, and is now being recognized globally as well.  By inspiring locals and short-haul travellers, the marketing efforts of Tourism Nanaimo and Array Web + Creative have helped boost the economy in the area.  “This was such an amazing opportunity for our team and our community,” comments Kristina Crowson, managing partner and lead marketing strategist with Array. “All of us are really passionate about economic development in our region, so we took this project very personally.” The Muse Creative Awards has honoured the “Meet You Here” campaign with Gold recognition in their 2017 competition. This year’s competition saw over 1,500 submissions from 35 countries worldwide.  The Muse Creative Awards is an international annual competition for creative professionals who inspire through concept, writing or design, whether through traditional or electronic
INNOVATIVE TOURISM CAMPAIGN SCORES GOLD IN INTERNATIONAL MARKETING AWARDS
APR 5 / 2017

15 Reasons Why Website Content Is So Important

Carrie Brisson, Digital Content Strategist
Your website is more than just for looks. Sure, the cliche is that “a picture is worth a thousand words”, but that doesn’t mean that your written content has no value. In fact, the content—or copy—for your website has a pretty heavy workload. It is responsible for: Defining the information architecture and navigation informing the visual design and layout Calling potential clients to action Driving desired traffic, conversions, and leads Boosting search engine rankings  That’s a lot to accomplish! Successful copywriting is thoughtfully crafted and heavily considered, and it is an integral component in any digital marketing strategy. Looking for other ways to optimize your website for search engines? Check out these five SEO tips for business owners, or talk to us about our SEO/SEM services! Your website users are unconsciously forming a distinct impression of your business, even if they’re just skimming the content. So what is your website copy saying about your business?  Tone of voice - Readers are getting a distinct sense of your company from the tone, and judging whether they want to work with you. There’s a ton that your brand voice
15 Reasons Why Website Content Is So Important
MAR 22 / 2017