#Marketingcampaign

THE ARRAY BLOG

PRESS RELEASE: TOURISM CAMPAIGN BOOSTS NANAIMO ECONOMY WITH BEST STATS IN YEARS

Success of Tourism Nanaimo’s 2016 Marketing Campaign Evident To Regional Stakeholders  NANAIMO, BC - Tourism Nanaimo’s mission for 2016 was ambitious: switch the perception of Nanaimo from that of a mandatory stop on the way to more well known destinations, into a premier tourist hub in its own rights. As 2017 begins, the results from last year’s tourism marketing campaign are coming in, and they’re showing that public investment into the local tourism industry has definitely paid off. Early in 2016, Tourism Nanaimo identified an opportunity to appeal to more short-haul travellers who are already considering a road trip to Vancouver Island as an alternative to travelling abroad. To make this happen, “we needed to change the way people think of Nanaimo as a destination,” says Kristina Crowson, a senior strategist with Array Web + Creative, the firm contracted to execute campaign marketing and design. “Nanaimo’s reputation with travellers is often that of a drive-through city - the place you have to go through on the way to Tofino. We gave people reason to think otherwise.” Example of a print ad prepared for publications like Salt Magazine   To encourage
PRESS RELEASE: TOURISM CAMPAIGN BOOSTS NANAIMO ECONOMY WITH BEST STATS IN YEARS
JAN 27 / 2017