#Search Engine Optimization

THE ARRAY BLOG

WEBSITE REFRESH FOR GEN-FIND: A STORY

Carrie Brisson, Digital Content Coordinator
Once upon a time, a many six years ago, Array developed a website for Gen-Find Research Associates. The website functioned well, and all parties were happy.  Six years later, the world of the Web had drastically changed. Gen-Find found that user flow and technical functionality of their website was still great, but the visual style had become rather dated. As well, search engines had fancy new ways of finding websites, so their SEO setup was not as effective as it could be.  So it came to pass that, together, Array and Gen-Find embarked on refreshing their current website with a more current look and feel, and was fluid to even the smallest of device sizes. As well, we worked together on a brand-new SEO setup, so that their fancied-up website would be found by and attract exactly the type of clientele they were looking for.  If you wish, you can view the fruits of our labour here!
WEBSITE REFRESH FOR GEN-FIND: A STORY
DEC 10 / 2015

Website Redesign & Copywriting for Westmark Construction

Kristina Crowson, President
Westmark Construction is a well-established residential and construction firm here in Nanaimo. They had recently gotten a new website, but they were looking for something to have a larger impact on their clientele and SEO rankings. As well, they wanted to more accurately highlight their vast industry experience. Over the course of a few months - while involving nearly every member of our team! - we worked restructuring their information architecture and a complete visual redesign by our design team.  This also called for a ground-up rewrite of their website copy, which was done in-house by our digital content coordinator and focused on incorporating relevant, targeted keywords.  After design and content had been finalized, the project moved on to our technical team, who developed the website on Wordpress. They focused on ensuring the most relevant content was front-and-center and flowed smoothly when responding to different screen sizes.  Check it out at westmarkconstruction.ca!
Website Redesign & Copywriting for Westmark Construction
NOV 5 / 2015

What You Should Know About Google's Mobile-Friendly Policy

Carrie Brisson, Digital Content Coordinator
More and more people are discovering and researching businesses on their mobile devices, and those numbers are on trend to keep going up. If your website doesn’t currently respond to different device and viewport sizes, there’s a good chance that the idea of responsive websites and mobile optimization has been in the back of your mind. You know it is something you should get on “one of these days”, but it may not be at the top of your list of priorities in your day to day. You may be thinking, “My website works just fine; I’ve even had some SEO and I’m ranking pretty high in search results, so I should be good for a while yet, right?”  Especially within the last month or so, the answer to that question has changed. Google is by far the most used search engine, with approximately 90% of the current market share. In fact, as our everyday language has evolved so that the term “googling” has become synonymous with “web searching”. Google puts in a lot of work to make sure that, when you’re searching, the results you get are relevant and tailored to you.  This is important to keep in mind as Google has announced that it will start giving
What You Should Know About Google's Mobile-Friendly Policy
APR 22 / 2015