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#Seo

THE ARRAY BLOG

Five SEO Tips for Business Owners

Sarah Bromley, Technical Director
Wondering why your website traffic is poor, or why your website isn't coming up in Google? This short list of 5 questions can help you start diagnosing if your SEO (Search Engine Optimization) is up to snuff. Don't know what the *bleep* SEO is? Read on! This list is for the non technical! What are you searching for in Google that you aren't coming up for? If you are a florist, what will your customers be searching for to find you? Chances are they might look up "florist shop in Nanaimo" or "flower delivery nanaimo" - if these phrases aren't on your website in key places, you won't rank for them. Starting with a good keyword list is key, then integrate those keywords into your website content. Are your titles filled in correctly? Your page title is what shows up in the tab of your browser (screenshot below), as well as what Google will show as the link to your website in searches (second screenshot below). Make sure this title is filled in correctly, ideally with some of those keywords mentioned above. You should be able to do this in your website editor - if you don't know how, ask your webmaster. Are your descriptions filled in correctly? Similar to your page title, you should
Five SEO Tips for Business Owners
Mar 22 / 2016

Array is Hiring a Digital Marketing Specialist

Kristina Crowson, President
Array Web + Creative is looking for a Digital Marketing Specialist for a 9 month contract, which could lead to a permanent position. This position will begin with 2-3 months of training & will be primarily self directed for the remainder of the contract. This is a full time, in office position within Nanaimo. This position is salaried starting at $40,000 annually, with salary negotiable depending on experience. A benefits plan is also negotiable. About Array: We are a super fun, youthful team who love challenging ourselves in the continual pursuit of perfection! Our open office is filled with humans who are dedicated to creating something special for ourselves and for our clients. When we hire, we are looking for other amazing personalities who will fit in well with our wacky crew, and who are also driven to create & succeed! Specific Job Duties Include: Search Engine Marketing (Adwords/Display Ads)  Social Media Advertising + Management  Search Engine Results Placement Optimization  Keyword Research  Ongoing SEO Best Practice Research  Analyzing & Developing conversion strategy according to client needs & goals  Reporting 
Array is Hiring a Digital Marketing Specialist
Feb 25 / 2016

WEBSITE REDESIGN - MOTION PROSTHETICS

Jessica Pirson, Administrative Assistant
Motion Prosthetics came to us looking for a modern responsive website that would reflect the quality and level of care that they put into their state of the art products. Working closely with Markus we developed a website that not only looks great but responds seamlessly to different mobile devices. The new website provides improved user flow for clients, and promotes their hands on approach to their practice. The site also includes a news blog for existing clients to learn more about advancements in the industry, as well as a resource area that supplies active clients with additional support. Check out their new website at http://motionprosthetics.com/
WEBSITE REDESIGN - MOTION PROSTHETICS
Feb 19 / 2016

WEBSITE REFRESH FOR GEN-FIND: A STORY

Carrie Brisson, Digital Content Coordinator
Once upon a time, a many six years ago, Array developed a website for Gen-Find Research Associates. The website functioned well, and all parties were happy.  Six years later, the world of the Web had drastically changed. Gen-Find found that user flow and technical functionality of their website was still great, but the visual style had become rather dated. As well, search engines had fancy new ways of finding websites, so their SEO setup was not as effective as it could be.  So it came to pass that, together, Array and Gen-Find embarked on refreshing their current website with a more current look and feel, and was fluid to even the smallest of device sizes. As well, we worked together on a brand-new SEO setup, so that their fancied-up website would be found by and attract exactly the type of clientele they were looking for.  If you wish, you can view the fruits of our labour here!
WEBSITE REFRESH FOR GEN-FIND: A STORY
DEC 10 / 2015

Website Redesign & Copywriting for Westmark Construction

Kristina Crowson, President
Westmark Construction is a well-established residential and construction firm here in Nanaimo. They had recently gotten a new website, but they were looking for something to have a larger impact on their clientele and SEO rankings. As well, they wanted to more accurately highlight their vast industry experience. Over the course of a few months - while involving nearly every member of our team! - we worked restructuring their information architecture and a complete visual redesign by our design team.  This also called for a ground-up rewrite of their website copy, which was done in-house by our digital content coordinator and focused on incorporating relevant, targeted keywords.  After design and content had been finalized, the project moved on to our technical team, who developed the website on Wordpress. They focused on ensuring the most relevant content was front-and-center and flowed smoothly when responding to different screen sizes.  Check it out at westmarkconstruction.ca!
Website Redesign & Copywriting for Westmark Construction
NOV 5 / 2015

What You Should Know About Google's Mobile-Friendly Policy

Carrie Brisson, Digital Content Coordinator
More and more people are discovering and researching businesses on their mobile devices, and those numbers are on trend to keep going up. If your website doesn’t currently respond to different device and viewport sizes, there’s a good chance that the idea of responsive websites and mobile optimization has been in the back of your mind. You know it is something you should get on “one of these days”, but it may not be at the top of your list of priorities in your day to day. You may be thinking, “My website works just fine; I’ve even had some SEO and I’m ranking pretty high in search results, so I should be good for a while yet, right?”  Especially within the last month or so, the answer to that question has changed. Google is by far the most used search engine, with approximately 90% of the current market share. In fact, as our everyday language has evolved so that the term “googling” has become synonymous with “web searching”. Google puts in a lot of work to make sure that, when you’re searching, the results you get are relevant and tailored to you.  This is important to keep in mind as Google has announced that it will start giving
What You Should Know About Google's Mobile-Friendly Policy
APR 22 / 2015