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THE ARRAY BLOG

PRESS RELEASE: TOURISM CAMPAIGN BOOSTS NANAIMO ECONOMY WITH BEST STATS IN YEARS

The Array Team
Success of Tourism Nanaimo’s 2016 Marketing Campaign Evident To Regional Stakeholders  NANAIMO, BC - Tourism Nanaimo’s mission for 2016 was ambitious: switch the perception of Nanaimo from that of a mandatory stop on the way to more well known destinations, into a premier tourist hub in its own rights. As 2017 begins, the results from last year’s tourism marketing campaign are coming in, and they’re showing that public investment into the local tourism industry has definitely paid off. In their Tourism Bulletin report for November 2016, Chemistry Consulting noted that “this year’s November occupancy rate of 65% represents a notable increase in visitor activity in what is generally one of the slower tourism months of the year,” when occupancy rates have previously never exceeded 60%. Positive outcomes like this were seen by multiple tourism stakeholders throughout the summer and shoulder seasons, as proven by strong growth at the Nanaimo Airport and overall increases to both passengers and vehicle traffic on BC Ferries routes to Nanaimo. Early in 2016, Tourism Nanaimo identified an opportunity to appeal to more short-haul travellers who are already
PRESS RELEASE: TOURISM CAMPAIGN BOOSTS NANAIMO ECONOMY WITH BEST STATS IN YEARS
January 27, 2017