THE ARRAY BLOG

What You Should Know About Google's Mobile-Friendly Policy

Carrie Brisson, Digital Content Coordinator

More and more people are discovering and researching businesses on their mobile devices, and those numbers are on trend to keep going up. If your website doesn’t currently respond to different device and viewport sizes, there’s a good chance that the idea of responsive websites and mobile optimization has been in the back of your mind. You know it is something you should get on “one of these days”, but it may not be at the top of your list of priorities in your day to day. You may be thinking, “My website works just fine; I’ve even had some SEO and I’m ranking pretty high in search results, so I should be good for a while yet, right?” 

Especially within the last month or so, the answer to that question has changed. Google is by far the most used search engine, with approximately 90% of the current market share. In fact, as our everyday language has evolved so that the term “googling” has become synonymous with “web searching”. Google puts in a lot of work to make sure that, when you’re searching, the results you get are relevant and tailored to you. 

This is important to keep in mind as Google has announced that it will start giving preference in search results to websites where are optimized for mobile. For those Google searching on their mobile devices, websites that are not responsive are deemed irrelevant compared to those which are. In fact, you or your webmaster may have received an email like this one below:


So what does that mean for you and your business? More than ever, mobile optimization goes further than just making your website look pretty. Yesterday, Google announced that it will start rolling out the mobile-friendly update. If your website isn’t responsive, it is going to affect your SEO and where you rank in the search results. Your competitors who have optimized for mobile will start jumping up ahead of you in mobile search results; in fact, you may not even rank for those searching using their mobile phones. 



If you don’t want to see your business drop in Google search results, now is the time to consider mobile optimization for your website, and we’re here to help! Not sure if you’re website is optimized for mobile? Maybe you’ve got more questions or concerns or perhaps you’re already eager to get started on getting your website up to snuff; either way, we’d love to hear from you
What You Should Know About Google's Mobile-Friendly Policy
APR 22 / 2015
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