KIS Payments had a unique balance act of requirements, as companies in the financial sector can find it difficult to connect authentically with target customers. They needed to develop a brand and web presence that would help them break through the negative stigma surrounding their industry while at the same time maintaining the high level of professionalism that is expected by their clients. They did not want to lose the respect of potential clients by being too soft and personal, or miss opportunities to build relationships through the typical cold, corporate approach.
We achieved this by starting from square one--branding--which required that we understand KIS Payments' approach to business and relationship building. Once we'd nailed down a brand image that the KIS team could confidently and authentically represent, we got to work on developing a custom website to serve as a second touchpoint with warm leads. Incorporating input from multiple team members, we developed a unique information architecture for kispayments.com that guides visitors through KIS Payments' differentiating factors, boosts trust and prompts engagement. Since the launch of these new creative assets, KIS Payments continues to see exponential growth, particularly with members of the web-friendly generation.