Magnolia Hotel & Spa
Victoria, BC
In the summer 2012, The Magnolia Hotel & Spa began extensive renovations of their guestrooms, and decided for refresh of their brand and online identity at the same time. Drawing inspiration from the new decor, we simplified and refined the ornate logo and built a new colour palette. We used the brand foundation to create new corporate stationery, sales & marketing collateral, guest collateral, and social media graphics. 

Work Completed:

Branding

Print

SEO/SEM

Our online advertising campaigns for the Magnolia Hotel and Spa increased engagement and booking reservations.
Karen and her team at Array Web + Creative are an amazing and talented group to work with. The Magnolia Hotel & Spa has worked with Karen for a number of years. The hotel underwent an entire branding makeover as part of an extensive physical renovation in early 2013. In tasked to match our look & feel of our new guest rooms to a new brand Karen truly produced exceptional work in developing our new look, including the design of our website. Array really understands our brand and develops designs that are in perfect alignment with our guest experience at the hotel. Array is a pleasure to work with and produces top quality, and on time work, for all of our hotel’s needs.

- Bill Lewis
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