True North Interventions
Sonja Maibach is a family mediator and addiction interventionist who came to us for support in developing her brand and online presence from the very start. Her services are designed for families of those in desperate situations, and she needed a capable, confident, and reassuring brand image that would resonate with her potential clients and prompt them to connect with her.
Our work started with an exploration of Sonja's background and discussions around the needs and concerns of the clients she works with. After settling on the name "True North Interventions", our design team went to work on developing a logo that would evoke simplicity, emotional sensitivity, and professionalism.
With her brand solidified, we designed her business cards on gorgeous soft touch, heavier-weight stock with gold foil details to be captivating to the eye and hands, and further reinforce her brand voice. For her online presence, we set up a Facebook profile with custom graphics, and built a website on Wordpress. This responsive one-pager was developed to be uncluttered and straightforward, so as to allow her users to feel comfortable and easily find the information they needed.