What is your favourite part of the job?

Words have an incredible ability to evoke emotion, meaning and nuance. I love the art of storytelling and its ability to connect and inspire people. I revel in the opportunity to help bring somebody’s ideas, dreams and passion into reality. Writing allows me to learn more about the world, the people we serve, and the brands we represent. I love working in a dynamic and creative place surrounded by ambitious, driven, and talented people.

Why do you enjoy being a part of this industry?

The learning never stops – the world of marketing welcomes endless curiosity. It is one of the most creative industries there is. I love that there are always opportunities to perfect my skills, innovate and create, think outside the box, and connect with new people everyday.

What’s your favourite part of the process?

I really enjoy the research. We partner with so many different clients from a variety of backgrounds & industries, each with their own unique message and audience. I enjoy putting myself in somebody else’s shoes and working through the process of understanding how they think or feel – find out what makes them tick. I love the investigating, working together on a team, nurturing ideas, connecting the dots, and then crafting a compelling narrative that resonates and connects.