A new brand of modern living In downtown Nanaimo.

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Cardea

A diverse development of modern rental homes and commercial space ready for occupancy as of September 2019. Array helped the client develop their name, brand, and market audience.

What Work Did We Do For Them?

  • Name & brand development
  • Digital ads and construction site signage
  • Custom web design
  • Responsive website programming
  • Social media graphics

How Did We Help Them Out?

  • The name Cardea was chosen for its meaning and relevance to the client’s project goals. Cardea is a Roman goddess who is a protector of the home. All who cross her threshold are welcomed with open arms into a secure haven. Cardea inspires residents to leave their burdens at the door and truly relax.
  • Impactful design choices were made for brand development, including the use of a warm grey and refreshing green colour palette, a sans serif font paired with a simple line icon conveying Cardea as a modern and approachable place to live. The icon features two lines in negative space to create a stylized letter “C” for Cardea, and a representation of the shape of the building lot. Tilting the icon to stand on its point gives the logo a dynamic energy. The icon also represents a stylized heart to symbolize the warmth and love in a home.
  • Straight-forward, modern, and progressive are the defining characteristics of Cardea and are used to maintain consistent tone on all brand touch points designed by Array.
  • The multi-page website design features development units with blueprint floor plans available for each style of space. The website showcases professional, high-resolution renderings, with a design that highlights the clean and polished look and feel of this downtown Nanaimo development. Registration functionality on the site allows for the reservation of unit(s), real-time building updates, and occupancy information.

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